Dope 'em all up on UCLA Bruin sports and get 'em deeply indoctrinated into now being "elite," "highly educated" UCLA Bruins living and breathing the "UCLA Brand" within the exclusive UCLA "Bruin family."  Now you've got 'em for life as UCLA Sheeple.



"What is important in the present context is the contribution of the harshest critics (within the mainstream) to reinforcing the system of indoctrination, of which they themselves are victims—as is the norm for the educated classes, who are typically the most profoundly indoctrinated and in a deep sense the most ignorant group, the victims as well as the purveyors of the doctrines of the faith.  The great achievement of the critics is to prevent the realization that what is happening today is not some departure from our historical ideals and practice, to be attributed to the personal failings of this or that individual.  Rather, it is the systematic expression of the way our institutions function and will continue to function unless impeded by an aroused public that comes to understand their nature and their true history—exactly what our educational institutions must prevent if they are to fulfill their function, namely, to serve power and privilege."   Noam Chomsky